6. vCloud Business and Consumer Control : 6.1 Introduction to IT Business Management
   
6.1 Introduction to IT Business Management
IT Business Management (ITBM) is part of the top two service layers of the vCloud Operations Framework: Business and Consumer Control and Service Control (see Figure 3). ITBM addresses the business-driven strategy as well as consumer-driven requirements and demand for vCloud services to be offered. It offers IT executives the visibility and control required to run IT as a business. In addition, it simplifies and automates the strategic business aspects of IT service delivery by optimizing the customer-specific cost elements and service level requirements that directly influence IT service value.