1.1 Audience
This document is designed for those who plan to consume vCloud resources, including architects and designers who have been trained on VMware vSphere and vCloud technologies.
There are two types of consumers:

End
users –
People
concerned with running applications in an environment regardless of the underlying virtualization infrastructure and vCloud layer.

Administrators –
IT administrators
of enterprises and small businesses
whose organizations might have
purchased cloud computing resources from service providers to augment their in-house resources.