7. vCloud Service Control : 7.1 vCloud Service Governance and Lifecycle Management : 7.1.3 Roles and Responsibilities : 7.1.3.3. Service Owner
   
7.1.3.3. Service Owner
The Service Owner role has overall, end-to-end responsibility for defining, developing, maintaining, and decommissioning a specific service or set of services and their component service offerings. Specifically, the Service Owner has responsibility for the following:
*Translating business requirements into a service definition.
*Defining service/service offering composition details, pricing, Service Levels, support terms and conditions, operational considerations, and any service-specific compliance requirements.
*Working with the Service Architect to translate the service definition into service design and development technical details.
*Managing service/service offering development/update and deployment as well as retirement.
*Tracking demand and service requests for service updating/retirement.