7. vCloud Service Control : 7.1 vCloud Service Governance and Lifecycle Management : 7.1.1 Service Portfolio and Catalog Management : 7.1.1.2. Service Types
   
7.1.1.2. Service Types
Service types include business user services and technology services.
*Business User ServicesDefined as Software as a Service (SaaS) offerings, these services are generally directly consumed by users and are available as part of the organization’s enterprise service catalog.
*Technology ServicesDefined as Infrastructure as a Service (IaaS) or Platform as a Service (PaaS), these technology services are not consumed directly by users, but they enable infrastructure automation that enhances an IT organization's ability to provide business user services.